LinkedIn Is Built for Personal Brands. Is Yours Working for You?
In this post, I'll explain why a dormant executive LinkedIn profile is leaving money on the table and what you can do to active it.
LinkedIn is the New Foundation of Visibility and Discoverability
LinkedIn's is an important part of an AI search engine optimization strategy. Here's what we know so far.
Executive branding: Be interesting, be exciting,
differentiate yourself with genuine connection.
Building a personal brand takes strategy, time, and creativity.
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You need to dig deep to uncover your expertise, opinions, and the stories that'll attract the right audience.
​​​Build a system for gathering ideas and inspiration about your industry and market.
​​​Develop ideas with you that not only tell your story, but keep you in the right conversations.
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We have processes and technology make the whole thing efficient and enjoyable.
Identify your ideal audience and content pillars
Develop a voice and point of view that's strategic & authentic
Build a social listening engine to stoke ideas & inspiration
Turn your ideas and notes into compelling content
Extend your reach through shared & earned media
Case studies
My small team and I build a LinkedIn-first social media programs. Here are some of the companies we've been working with lately.
Complete
Regional cybersecurity, compliance, and data analytics services
Coffman Media
Leading digital signage integrator
Astute Technology Management
Award-winning managed IT service provider
Now that you're established, let's accelerate
your impact with LinkedIn advertising
Ready to expand your reach and audience? LinkedIn provides businesses with unparalleled access to targeted audiences and key decision makers. Build awareness and grow pipeline, while ad keeping costs under control.
Strategic Depth
Creative & Messaging
Analytics & Optimization
​Go beyond job titles to identify your most profitable audiences.
95% of B2B buyers aren’t in market, so we optimize the entire journey.
We aggressively test and refine your assets for maximum impact.
Build the content and landing page that will motivate your audience.
Benchmark on what matters, your CPL, CAC, and revenue metrics.
Send data back to LinkedIn from your CRM for deeper optimization.