LinkedIn Company Page Management
The LinkedIn company page is the home of your company’s brand on social media. It plays many important roles, besides just generating leads.
Build an Attractive Brand
Is your company standing out and differentiating you from the competition?
Hire the Right Staff
An engaging company page helps you attract top-flight staff.
Improve Search Visibility
Signals from LinkedIn are an important element for Google and AI search results.
We Have a 71-Point Checklist for Optimizing Your Company Page
Branding & Visual Assets
Optimizing the visuals on your company page makes sure that potential clients see the best version of your company brand.
Content and Descriptions
The content that you pin to your company page has an outsized impact on how people and machines view your company.
Search Engine Optimization
A complete company page that's posting high quality content and that's steadily growing in follower count is a strong signal to Google that your business
Logo are correct dimension and scale correctly
"About us" section is fully filled out
Strong opening lines and brand tone
Company name, about copy, and specialties
Content aligns with SEO keywords and entities
Location based keywords are properly used
Banner image optimization
Consistency with other marketing elements
Relevant keyword placement
Here's Your Company Page Optimization Loop
Maximizing your company page isn't just about publishing content, it's an ongoing process.
After we have your company's LinkedIn presence optimized, after we’ve started pushing out engaging and relevant content to your audience, next comes the maintenance work that separates an OK company presence from one that sets your apart.
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Establish a baseline of performance that includes your current rate of follower growth, impressions per post, and the goals that matter to you.
Ongoing track impressions per post, engagement rates to see what's working, including engagement rates, shares, reposts, and saves.
Test new content types and featured content to see what your audience is interested in and in what format they seem to prefer.
Quarterly page reviews to adjust featured content and content strategy to reflect new goals and priorities.
Starting with Employee Advocacy? The Company Page is Key
The easiest and least expensive way to get start an employee advocacy program is with a strong company page filled with shareable and savable content that they can repost to their audience.
Your employees are a force multiplier for your social media marketing. Are you preparing them for success?
Increased reach
The LinkedIn network of your staff is many times larger than your company page. Every time your team shares a post, comments, or tags your company, that content reaches an audience you couldn't buy with an ad budget.
Reinforce leadership reputation
Executive visibility and company credibility aren't separate strategies, they're the same story told from two angles. When leadership and the company page are reinforcing the same themes, prospects and candidates see a coherent brand.